Semiotics
Color, type, gesture and tone, broken into signs and grouped into the codes your category runs on.
Foresight
Velocity models that track each code from the fringe to the shelf, 6 to 36 months ahead.
Activation
Creative territories, design cues and copy direction your team can brief tomorrow.
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Based in the USA
Working worldwide
sublimat.io
@sublimat.io
About us
Sublimatio is an AI semiotics studio. We read the hidden codes of meaning in your category, then tell you which ones are fading, which ones rule, and which ones are coming next.
In alchemy, sublimatio is the operation where a substance rises, turns to vapor, and settles higher up in a purer form. Our work does the same with culture: rise above the noise until the whole pattern comes into view.
Method
Separatio I
Dividing the mixture
We take a category apart. Computer vision and language models read millions of packs, ads, posts and reviews, and break them into individual signs.
Sublimatio II
Rising to see the whole
From above, the signs cluster into codes. We sort each one as residual, dominant or emergent, and measure how fast it is moving.
Coniunctio III
Joining what was found
Our strategists bring the read back down to earth: one clear recommendation, with the territories, cues and language to act on it.
Decoder · Try a sample read
Sample read · illustrative data
Recent reads
Oat milk
Cheeky copy became the category norm. The rising signal is provenance: named farms and grain origin, a lane no carton owns yet.
Energy drinks
Neon aggression is fading. Focus, softness and botanical cues are climbing fastest with buyers under thirty.
Banking
Flat illustrated people have gone generic across 40,000 banking visuals. The open space is financial calm.